Introduction

In the next 9 minutes, should you decide to accept this mission, focus your attention on our second issue of the Give Me Ten Seconds Times.  This acclaimed newsletter, covering the most effective tips and secrets will help you spend your time more effectively. Life is a double black diamond filled with time-draining moguls that get in the way. And like the sign indicates: On the trail of life, "HAZARDS EXIST THAT ARE NOT MARKED." This newsletter can help you avoid these hazards.

If you missed our previous issue, it is still available online.

All the best,
–Mitch Thrower

Quote of the Month

“We are what we repeatedly do.  Excellence then, is not an act, but a habit.”
–Aristotle

Time Tactics

The Wi-Fi-FreeSpot

Still waiting for wireless?  The Wi-Fi-FreeSpot Directory is a listing of WiFi enabled locations that offer free wireless high-speed internet access in thousands of locations worldwide.  Whether you are traveling, a local resident or run a business, http://www.wififreespot.com offers information on all things “WiFi” including security tips and the latest wireless trends.  Navigate quickly and freely through your wireless world with The WiFi FreeSpot.

Customer Service The Old-Fashioned Way

Just because computers are now able to talk to us on the phone doesn't mean they should.  Thankfully we have discovered the way to avoid useless minutes on bad customer service.  Entrepreneur Paul English produced a guide to the customer service phone systems of major corporations which reveals the quickest way to reach a human.  Next time you need to get through fast, check out this website and you'll be minutes away from customer service the - old fashioned way.  Click gethuman.com to “get a human.”

“How To Improve Your Personal Google Brand-” Tips and Tricks From A Cyber-Guru

by Jessie Stricchiola

Have you Googled yourself recently? More importantly, have you ever Googled yourself? Chances are if you haven't, someone else has - and it could have a significant and potentially permanent impact on that person's impression of you. In the age of Googling, in which anyone can research your entire life's history with a few simple keystrokes, a gesture as innocent as giving out your business card at a cocktail party offers you an opportunity to either shine - or be shamed. It could be a potential employer, a business competitor looking for an edge, or the potential husband or wife you met at the gym - and it is in your best interest to present your best face when people are looking to learn all about the person behind the name.  Google offers free name-based marketing for you, and if you know how to take advantage of it, you can be prepared for any Googling eyes.

It is important to understand that if you have a very common name, such as John Smith or Jen Roberts, getting your information to the top of any search engine is going to be much more difficult than if your last name is Zoomengroovenruben.  However, with some concerted effort and a little elbow grease, you can certainly improve upon your current situation if you've done nothing so far.

CEO Quick “Q & A” -The Most Effective CEOs Thriving in Today's Workplace

Billy Gerber, CEO
By Eric Damassa

This month we bring you a behind-the-scenes look at one of Hollywood's most successful producers/studio executives.  In this brief interview Billy Gerber, former President of Warner Brothers and current chairman of Gerber Pictures, shares his tips for success in the fast-paced film industry.

ED: Managing the creation of a feature-length film is a huge undertaking; how do you effectively manage the time of the various people involved, e.g. investors, studios, actors, agents, and crew?

BG: Dealing with different types of creatives and business executives always requires different approaches. To some, it's about how to make the film better and to others, it's about how to make the film cheaper.

ED: Do the cast and crew tend to operate in a time-deficient environment? Do you have any recommendations for people to be successful in this environment?

BG: A film set is like a military operation.  There is not a lot of room to improvise because every scene requires very specific actions from all involved.

Time-Saving Purchases of the Month
Sony HDR-FX1 HDV Handycam Camcorder

If you are ultimately going to forget what you are paying attention to today – a baby’s first step, the vacation of a lifetime, the opening of a new office, or even the completion of your first triathlon, then why not film it?  Sony has come out with the world’s first high definition camcorder, the Sony Handycam® HDR-FX1, to capture these wonderful moments that we pay attention to today, only to forget.  This camcorder is not only small and user friendly; it also produces professional quality video with vivid colors and striking details.  The Handycam is an amazing camera and by far, the best high definition camcorder on the market. Fact: high definition filming is the only way to make your memories last for centuries. You live for about a century; visual history is forever. To learn more or purchase the Sony HDV Handycam Camcorder, click here.

Issue 2

Forward to a Friend

“To understand the concept of honesty - live every moment as if everyone you know is watching.”

-Mitch Thrower

Read Sample Chapters

“One peek into a small part of the sky, one giant leap back in time. The Hubble telescope has provided mankind's deepest, most detailed visible view of the universe.

Representing a narrow 'keyhole' view stretching to the visible horizon of the universe, the Hubble Deep Field image covers a speck of the sky only about the width of a dime 75 feet away. Though the field is a very small sample of the heavens, it is considered representative of the typical distribution of galaxies in space, because the universe, statistically, looks largely the same in all directions. Gazing into this small field, Hubble uncovered a bewildering assortment of at least 1,500 galaxies at various stages of evolution”

-HubbleSite

Triathlete Magazine merchandise available now... click here.

View the Triathlete Magazine Media Kit.

RECOMENDED BOOK OF THE MONTH

Click here to purchase the must-read
“Essays of Warren Buffett: Lessons for Corporate America (Revised Edition)”

Forbes
“The book on Buffett -- a superb job.”

Money
“Extraordinary -- full of wisdom, humor and common sense.”

Mitch Thrower
“Pay attention to what is in this book.”

USA Today
“Try it.”

Warren Buffett
“Larry Cunningham has done a great job at collating our philosophy. His book is far better than any of the biographies written to date. if I were to pick one book to read this would be the one.”

The Attention
Deficit Times is published by Thrower Ventures, Inc.

Mitch Thrower, Publisher

Emily Nesselroad, Publicist

Eric Damassa, Editor & Marketing Director

David Perleberg, Sales Director

Jessica Mason, Associate Editor

Keeli Welty, Director of Public Relations